Scarpa are an Italian company who create performance footwear, used by leading climbers and skiers. One of the main aims of this responsive e-commerce project was to encourage people to explore the brand, its history and unique technology.
A traditional e-commerce site would usually have buyable products as the main focus which are then featured, listed and promoted across the major pages. 'Company' and 'About' pages are often secondary and listed towards the end of a site's navigation, but Scarpa wanted the new site to have a more unique structure.
Designed at Reflow Studio
The fully responsive e-commerce design saw 241% increase in revenue taken through the mobile site 79% increase in e-commerce conversion rate on mobile 125% increase in transactions on mobile